Emma Roberts' sophisticated wit and undeniable charm made her the perfect partner for FIAT.

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We created an online video series rooted in simplicity, using quick cuts and hard-hitting quips, and captured content relevant to Emma's fans and the Fiat brand's audience.

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Based on real comments from the FIAT brand's Twitter, Emma used her signature sass to leave the haters in the dust.

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In keeping with the style and tone of the campaign, we captured Instagram stories, still photography, and gifs to share across the FIAT brand's social channels.

 

To extend the reach even further, Emma posted on her Instagram Channel.

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